The OLOA Project

In modern-day society video games, multi-channel television, home cinema systems and the internet are more powerful tan radio. So will radio survive as an entertainment form?

Industry experts say that radio can use technology and be popular in the future. Nowadays, more and more people buy digital sets worldwide. This supports that theory.

However, some experts expect big changes. Nick Piggott, head of a UK-based Radio, said:"10 years ago people listened to your show on the radio” and he added "I think in 10 years time almost nobody will say that they have a radio, as in just one device. They will listen to the radio on something that is not a radio at all. A radio with a connection to the internet will give the opportunity to introduce visuals into radios. But they will not be televisions! You will only look at the screen while you are doing something else. Looking to the future experts also agree with the importance of interactivity, with the use of mobile phone screens.

 

Adapted from BBC News. To view full article see:

http://news.bbc.co.uk/2/hi/technology/8014328.stm

 

The future of radio days
Digital radio sales are growing worldwide
How radios once used to look
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Comprehension questions